Genre And Audience Quote

I found a good quote about genre and audience that you might want to use in your essays.

"Every movie is unique, so one can't learn much about what will capture an audience. And just when you think you have it down, tastes change or something new comes along and the old formula comes crashing down....there really is nothing that is predictable, not costs, not performance value and certainly not revenue. Genre means nothing; rating has only a small effect on porbabilities...stars only change the odds slightly and at high cost."

DeVANY, A.S., (2004). Epilogue: Can You Manage A Business When "Nobody Knows Anything"?, Hollywood Economics: How Extreme Uncertainty Shapes The Film Industry, Routledge, p.267